At AthleticsView, we believe that your advertising billboards deserve a second life. Better yet, we firmly believe that it's at the end of the game that they express their full potential. Through virtual advertising, we offer brands the opportunity to associate their name with an impactful moment of the match.
What we bring to brands and broadcasters
Simplicity
Our virtual advertising insertion product is achieved through AI. Our content creation process is automated and does not involve any additional work from the broadcaster. The algorithm works directly from the live broadcasted images for the viewers.
Diversified clients
The product we offer presents a major advantage compared to traditional advertising. It allows providing advertising space to a wider range of clients. The possibility to insert different advertisements based on the geographical area or the broadcaster leads to lower acquisition costs. In addition, the audience on social networks being different from the live one, new brands can take advantage of a significant sporting event to promote themselves.
Scale up your revenues
For the same match, the advertising board can be sold multiple times. If several brands can appear in the same video, it is not uncommon to create different contents of the same game (game recap, YouTube shorts, top actions, etc.). Each of these videos has its own audience which, through targeted advertising, can increase the revenues of broadcasters.
An example of virtual advertising
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